We create these trends every year as a window into the interplay between people and their behaviors and attitudes to the world around them—be it business, technology or other societal shifts. It’s now commonly accepted that customer obsessionis the best growth strategy. Superb customer experiences are expected. It takes meticulous orchestration to play a meaningful and relevant role in your customers’ lives.

However, people are messy. They’re emotional and they’re changing faster than you can change your business, so keeping pace is a constant challenge. These trends examine these shifts and seek to help businesses define how to catalyze growth by staying relevant to customers—which is Accenture Song’s mission.

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