• Leaders who move now win tomorrow
• AI: A moving target you can’t afford to miss
• Prediction 1: AI will become the dominant interface for digital experiences
• Prediction 2: Personalization will shift from rules-based to generative
• Prediction 3: Data quality will define competitive advantage
• Prediction 4: Successful teams will market directly to AI
• Prediction 5: AI will drive strategic planning and organizational resource allocation
• Prediction 6: Synthetic users and testing will accelerate innovation
• 2026 checklist: Are you ready?
• Adapt, lead, and keep moving forward

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